Easy

Smart

As you want

Smart Retail Tool è la prima marketing platform that is tailored to the needs of each retailer. It is ideal for companies with multiple stores.

Easy

Smart

As you want

Smart Retail Tool è la prima marketing platform that is tailored to the needs of each retailer. It is ideal for companies with multiple stores.

What exactly is Smart Retail Tool?

Smart Retail Tool è la prima customized platform that allows retailers to plan and manage a local marketing strategyby providing personalized tools to each store managers, allowing them to operate autonomously while adhering to the Head Quarter’s guide lines at all times.
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Which Benefits

Agile Communication

Con Smart Retail Tool store managers and franchisees will be able to plan (and to pay) marketing activities in and out of their stores more quickly. They will be able to select from pre-approved and ready-to-use media and creativities. You can define the budget and the billing method for each campaign and for each store.

Smart communication is already ready to go live.

Corporate Identity

Put corporate identity first. The Retail Manager will approve every strategy and creativity first. All local marketing campaigns will be aligned and follow the national marketing strategy.

Stop improvising!

Best management

Retail Managers, Marketing Buyers or Area Managers will be able to oversee all processes, to manage suppliers and to support stores on Smart Retail Tool. Which results? Low costs, budgets under control, short time to market and high quality. 

On the Smart Retail Tool, you can manage all processes.

Check and control

Con Smart Retail Tool Head Quarter can assign different approval powers to different users. As an example a retail manager, an area manager or a franchisee can control and approve requests from stores in their area. You can set different cost centers or can directly issued billing to the stores. In this case Franchisees are free to plan and to pay for their own stores.

Everything is under control, both in terms of costs and outcomes.

Create clusters

Every retailer can create and manage store clusters using Smart Retail Tool . You have the option of launching a campaign to all or some of your or franchisee stores. For each cluster, you can define the appropriate media, activities and budget. Every stores will only find activities that are appropriate for them, already personalized and ready to use.

Every store and area is unique.

Only your

Smart Retail Tool is a completely customizable platform. As a result, we will personalize the platform based on your needs, store format, kind of network and the peculiarities of the area in which your stores operate. You can split your stores and define different cost centers and billing methods.

Each retailer has own Smart Retail Tool. Completely personalized!

Which Benefits

Agile Communication

Con Smart Retail Tool store managers and franchisees will be able to plan (and to pay) marketing activities in and out of their stores more quickly. They will be able to select from pre-approved and ready-to-use media and creativities. You can define the budget and the billing method for each campaign and for each store.

Smart communication is already ready to go live.

Corporate Identity

Put corporate identity first. The Retail Manager will approve every strategy and creativity first. All local marketing campaigns will be aligned and follow the national marketing strategy.

Stop improvising!

Best management

Retail Managers, Marketing Buyers or Area Managers will be able to oversee all processes, to manage suppliers and to support stores on Smart Retail Tool. Which results? Low costs, budgets under control, short time to market and high quality.

On the Smart Retail Tool, you can manage all processes.

Check and control

Con Smart Retail Tool Head Quarter can assign different approval powers to different users. As an example a retail manager, an area manager or a franchisee can control and approve requests from stores in their area. You can set different cost centers or can directly issued billing to the stores. In this case Franchisees are free to plan and to pay for their own stores.

Everything is under control, both in terms of costs and outcomes.

Create clusters

Every retailer can create and manage store clusters using Smart Retail Tool . You have the option of launching a campaign to all or some of your or franchisee stores. For each cluster, you can define the appropriate media, activities and budget. Every stores will only find activities that are appropriate for them, already personalized and ready to use.

Every store and area is unique.

Only your
Smart Retail Tool is a completely customizable platform. As a result, we will personalize the platform based on your needs, store format, kind of network and the peculiarities of the area in which your stores operate. You can split your stores and define different cost centers and billing methods.

Each retailer has own Smart Retail Tool. Completely personalized!

Smart Retail Tool,
- you don’t have to adapt yourself to the platform. The platform will adapt itself to you.
The platform will adapt itself to you

Features

Let’s manage the layout of your stores

The store’s visual communication is important for retail business. Smart Retail Tool Using Smart Retail Tool, you can provide POS materials, visual communication and personalized displays for all your stores.

layout punto vendita
Create extremely customized campaigns

In the reserved area, each store manager or franchisee will find only communication channels and contents planned exclusively for his or her store. Digital, SMS, printing and many other services are always available and one a click away.

All your data available on only a platform

Choosing Smart Retail Tool means that all data about your stores and campaign results will be available at fingertips with just a click. Without loosing any steps, with processes and results maximization.

Data
The power of knowledge

Analyze the results of your campaigns to make them more effective and to optimize the marketing investments. Support your franchisee to define best media and best budget to achieve their goals. Identify your top-performing stores and support those that need more activities on their area.

Anatytics
Create competencies for your retail network

Communication and marketing are always in motion. Create a space on Smart Retail Tool to train your store managers and sales. A place where your store managers can always find posts, articles and videos or you can plan webinar to continue learning how to communicate with impact on the territory.

Communicate in your area

Personalized your communication strategy in according with your local needs. To better communicate near the stores and to create qualified traffic, let your store managers or franchisee have access to all tools for impactful campaigns, both physical and digital.

Loyalty must be valued and rewarded

The loyalty of own clients versus the brand and versus each store is the key to successful on retail business. Provide the best customized loyalty tools to your stores. Events, invitations, fidelity cards, loyalty SMS and much more are all available!

With paper, provide the appropriate value

Would you like to improve your customers loyalty and to convert prospects in new clients? Use paper! Smart Retail Tool will help you to optimize your stores’ supply, production, stock and delivery processes. POS materials, leaflets, flyers, business cards, gadgets, customized clothes and many other products.

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